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"One Meter Wide, One Hundred Meters Deep": Ziptek GM Zhong Fengping Shares 15 Years of Foreign Trade Expertise
CHONGQING, July 21, 2026 — At the fourth Entrepreneur Rotation Exchange Day hosted by the Chongqing Dadukou District International Trade Chamber of Commerce, Ms. Zhong Fengping, General Manager of Chongqing Chengzhihao Technology Co., Ltd. (operating under the international brand "Ziptek") and Vice President of the Chamber, delivered a compelling keynote to dozens of foreign trade business leaders. She succinctly summarized the core philosophy of her sharing session: "For foreign trade companies to survive, don't think about getting big first; think about getting deep first."
This special sharing session was a key segment of the Chamber's 2026 Foreign Trade Support Station practical training program, themed "AI-Powered Precise Customer Acquisition, Inquiry Conversion, and Legal Risk Control." With 15 years of frontline practical experience, Ms. Zhong has successfully led Ziptek from a startup to a highly stable and sizable enterprise in the cross-border trade sector. Drawing on her entrepreneurial journey, she delivered a highly actionable presentation focusing on six core pillars: team building, product strategy, business model, system construction, marketing layout, and compliance and risk control.
In the team management section, Ms. Zhong emphasized that cultivating an elite sales team requires a dual approach of "management" and "empowerment." Managers must establish standardized customer follow-up processes and regularly conduct in-depth reviews of performance data to identify business bottlenecks. Furthermore, they must effectively leverage digital AI tools to empower their staff. She particularly stressed that true leadership requires managers to immerse themselves in the front lines, assisting the team in overcoming real-world obstacles to forge a truly combat-ready workforce.
Rooting Before Spreading: Deepening Core Markets
Regarding the development path for start-up foreign trade companies, Ms. Zhong advised that business expansion should follow the principle of "rooting before spreading leaves." In the initial stages, companies must avoid the trap of blindly expanding product lines. Instead, resources should be concentrated on cultivating a single core market to achieve both breadth and depth—what she calls being "one meter wide and one hundred meters deep." Only after the main business has secured a stable market foundation should a company gradually expand into related products. Additionally, she highlighted the importance of distinguishing between B2B and B2C business models from day one, as their underlying operational logics differ significantly, warning against strategic inconsistencies.
Systemizing Operations and Diversifying Marketing
Ms. Zhong believes that a standardized system is the bedrock of sustained growth. Businesses should streamline their entire operational workflow, establish dedicated Standard Operating Procedures (SOPs), build a regular internal training system, and create a sustainable talent development pipeline. When it comes to customer acquisition, a diversified approach is crucial. She recommended leveraging B2B platforms, overseas social media, industry exhibitions, and targeted online development to broaden the customer base. Furthermore, product offerings and marketing strategies must be highly localized to suit the unique characteristics of different regional markets.
"Compliant operation is the absolute bottom line for the steady and long-term development of any foreign trade enterprise," Ms. Zhong emphasized. She reminded attending companies to ensure proper labor management, strictly adhere to tax and export tax refund regulations, and guarantee the absolute accuracy and standardization of all documents, including customs declarations, bills of lading, and business contracts, to proactively mitigate operational risks.
Fostering a Collaborative Ecosystem
Concluding the event, Ms. Zhong highlighted the immense value of the Chamber of Commerce platform, describing the Dadukou District International Trade Chamber as a supportive family for local entrepreneurs. She encouraged member companies to unite, share resources, and pool their wisdom to collectively navigate market challenges.
Looking ahead, General Manager Zhong stated that Ziptek will continue to adhere to its in-depth development strategy while steadily expanding its global footprint. Beyond pursuing its own growth, Ziptek is committed to actively engaging with the regional foreign trade ecosystem, sharing its 15 years of accumulated practical experience with industry peers, and joining hands with Dadukou's enterprises to elevate Chongqing's foreign trade brand on the global stage.
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